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Hacking Growth - Morgan Brown, Sean Ellis

Hacking Growth

4.3571 14 5 Forfatter: Morgan Brown, Sean Ellis Oplæser: Morgan Brown, Sean Ellis
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HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. Written by the method's pioneers, this book is a comprehensive toolkit or 'bible' that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
Sprog: Engelsk Kategori: Økonomi & Business

Mere info om lydbogen:

Forlag: Random House UK
Udgivet: 2017-04-27
Længde: 10T 43M
ISBN: 9781473551954
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